What is Merchandising?

What Is Merchandising

Merchandising:

Garments merchandising is a object buy raw materials and accessories, producing garments maintaining required level of quality and exporting the garments within schedule time.  

Merchandising can be categorized according to different criteria, but the most common types are as bellows-

• Product Merchandising.
• Retail Merchandising. 
• Visual Merchandising. 
• Digital Marketing.
• Omnichannel  Merchandising.

Merchandiser:

 A person who involves in the job or done this called merchandiser. A merchandiser builds up relationship with buyer and acts as seller. He plays a vital role in an organization bearing responsibilities of order.

Flow sequence of merchandising section:

Received PDM sheet

Consumption

Costing

Negotiation with buyer

Order received

Purchase order sheet received

L.C opening

Purchase fabric & accessories

Time and action setting

Approval for bulk production

Related work to production planning

Start bulk production

Final Inspection

Handover to buyer nominated agents

Process Flow Chart of Garments Merchandising

• Qualities of Merchandiser:

Ø  Good command in English and adequate knowledge of technical term for accurate and efficient communication

Ø  Capable to handle the buyer properly

Ø  Have a leadership quality

Ø  Have psychosocially strong mentality to convince the buyer

Ø  Be smart and well mannered

Ø  Have good knowledge about GSP, quota and other global issue

Ø  Have good knowledge about raw material and finished goods

Ø  Must have to know about the multicurrency like dollar Euro and taka

Ø  Know how to design  a plant

Ø  Know about the  product and have innovative quality to diversity

Ø  Have all essential Knowledge at management and accounting

Ø  Have the judging lower to find all  the fault and cause of it in textile goods

Ø  Knowledge how to make the setup to the machine and have sufficient idea of architecture

Ø  Have  good knowledge in machine maintenance and problem identification

Ø  Know well the modern economics

Ø  Have a good knowledge about marketing management and computer handling.

• Function of Merchandiser:

Ø  Analysis the design, specific sheet with sketch and measurement.

Ø  Arrange to make sample as per specification and sketch.

Ø  After making sample , send it to the buyer for approval

Ø  Get approval of the sample

Ø  Confirm price quotation after getting approval

Ø  To confirm price after getting approval

Ø  To know the garments order quantity and shipment date

Ø  To calculate the consumption of fabric and garments accessories

Ø  Sourcing of fabrics and accessories

Ø  To make garments production planning

Ø  To prepare a pre- shipment inspection schedule

Ø  To process shipment document

Ø  To make deliver schedule and dispatch

•  Extra function of merchandiser:

Ø  To make inventory report of the fabric width and cheek it with his previous calculation of fabric and accessories.

Ø   To make swatch card for fabric and accessories and compared with original swatch.

Ø  To make production sample card and send it to buyer for approval

Ø  Issue fabric of accessories as per marker and order for test cutting and cheek it. if it is ok then order for bulk production

Ø  Order for poly bag

Ø  Keep QC report everyday and consult with QC manager

Ø  If all goods are ready then inform to higher management

Ø  To follow up over all production  in different section